博客來-books網路書店-專業.教科書.政府出版品

Business Marketing Management : B2B 10/e售完不補

網友評鑑4顆星

站長最近閱讀過 感覺很實用 在此推薦給您

博客來專業及教科書及政府出版品-管理類分類站長推薦

定價：1200元

優惠價：95折1140元

想看更多有關[Business Marketing Management : B2B 10/e]的閱讀心得嗎?
點圖即可看詳細介紹

內容簡介 　　BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
...繼續閱讀

購買[Business Marketing Management : B2B 10/e]絕對物超所值 買到賺到